March 30, 2020 3 min read

To our global community,

The COVID-19 crisis certainly puts everything in perspective, not only with regard to public health and safety, but also with regard to our role as business leaders.

At Cobbler Union, we’ve wrestled with the most basic ethical dilemma since this horrible pandemic started unfolding: 

What's the right thing to do for our company in the midst of so much hardship and pain?

This whole situation is so overwhelmingly scary and consuming. For the time being, selling shoes is obviously no longer a top priority. However, there is one very important thing we, small businesses, can do: KEEP OUR EMPLOYEES AND COMMUNITIES EMPLOYED (More on this below).

To do so, WE NEED YOUR HELP. Like most businesses, current events have greatly impacted our company - most significantly the amazing individuals who so passionately work hard to preserve and promote our beautiful craft. 

TO HELP US, we are not asking for a donation. Instead, we are inviting you to become an HONORARY INVESTOR in our company.

How do you become an HONORARY INVESTOR?

Simply, purchase a Cobbler Union Gift Card  (they never expire!). As an Honorary Investor, you will not only help us keep Cobbler Union running and our team employed during this unprecedented pandemic, but also QUALIFY FOR SPECIAL DISCOUNTS - for life.
This Is How It Works:

Every Gift Card purchase you make through May 17th, 2020 will be added to calculate your unique LIFETIME DISCOUNT as follows:


Cumulative Purchase Amount

Lifetime Discount

€100 to 249


250 to 499


500 to 749


750 to 999


1,000 +


Important: Your lifetime discount will be calculated by adding all of your cumulative purchases made between March 31st, 2020 and May 17th, 2020. (This date is subject to change depending on the pandemic's duration, which may extend current restrictions.) Your lifetime discount will be activated on May 18th or when this promotion ends, whichever comes last. Lifetime discount cannot be combined with other future promotions. Gift cards never expire and cannot be redeemed for cash.


Widespread unemployment is the second global pandemic we are all fighting together as a result of the Coronavirus crisis. Unemployment figures in many countries around the world could reach as high as 30% this year; figures not seen since the Great Depression, almost 100 years ago. These numbers are dramatic.

While governments in the hardest hit countries in Europe, the US and Asia are arguing about the size and scope of their stimulus package(s), businesses like ours are doing everything we can to stay alive. Who knows if any of the stimulus money will ever reach us! What we do know is we have thousands of loyal customers worldwide (90 countries at last count) who can help us keep our team employed through this big mess. We also know entrepreneurs are the most resilient part of the economy. Many of us started our companies in our garage. We can do it, and, if necessary, we will do it, again.

With your help we can do our part in keeping our employees and our partners' employees employed. Remember, every purchase you make not only helps our team in the US and Spain, but also our artisans and partners in Spain, Italy, Portugal, France, Germany, England, Denmark and Japan - all countries also struggling with COVID-19. 

We appreciate your support and look forward to happier days.

Be well,

Daniel Porcelli

Co-Founder & CEO